Bruther Baukunst Frame Media House unites media, technology, and training spaces. It also embraces sustainability through a low-tech approach, with abundant natural light, an open floor plan, flexible circulation, and exterior technology―a building designed to accommodate the virtuality of a contemporary medium.
As a rational building emphasizing flexibility, the technical equipment and vertical cores are placed along the outer envelope, while technical pipes are embedded in the floor structure. This strategy provides wide open spaces and maximizes usable floor area.
The fully open ground floor serves as an attractive showcase that complements the public realm. Spatial design fosters interaction among users, encouraging potentially rich exchanges.
Each of the four facades responds specifically to its immediate urban context. The south facade, conceived as a large-scale urban billboard, embodies the ambition to project the building’s role in Brussels’ urban and media landscape beyond its site. Made of a steel frame and glass panels, it blurs the boundary between inside and outside, offering openness while fostering collaboration and innovation. The east and west facades, articulated with vertical mullions and shifting glass patterns, reveal the building’s depth and mass, reflecting the operational character of the media industry within. At ground level, the facades connect the building to the surrounding urban fabric.

Bruther
Baukunst

Bruther is a Paris-based architecture firm founded in 2007 by Stephanie Bru and Alexandre Theriot. They are known for their “austerity architecture,” aiming to restore Modernism to its social purpose and emphasizing adaptability and scalability in their designs. Their work often utilizes raw, industrial materials and focuses on socially engaged and responsible architecture.
Baukunst combines art and technology, engaging in dialogues that interweave various forms of knowledge. Baukunst is committed to exploring architecture as a medium for both thinking about building (BAU) and building ways of thinking (KUNST).