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B7 Private Investment Project for the Development of a Giant Ferris Wheel and Mixed-Use Cultural Complex in Seoul

Heerim Architects & Planners Co., Ltd. UNStudio
B7 Private Investment Project for the Development of a Giant Ferris Wheel and Mixed-Use Cultural Complex in Seoul

This project at the Seoul World Cup Stadium features the world’s only, tallest, and largest spokeless twin Ferris wheel, forming a uniquely creative cultural complex beyond conventional design norms.

 

1. Iconic Architecture Featuring the World’s Largest Spokeless Twin Ferris Wheel

Inspired by the armillary sphere, the spokeless twin Ferris wheel aligns with both stadium and urban axes, alongside a cruise-ship-inspired cultural facility. Flowing linear forms and horizontal layering create an experiential sequence connecting city, nature, people, and space―extending into a vertical landmark.

 

2. Immersive K-Culture Programs

Centered around the Ferris wheel, the complex offers multidimensional cultural experiences including K-culture performances, media art exhibitions, ziplines, outdoor stages, dining, and retail.

 

3. Global Landmark for Seoul

Combining bold design and original content, the project establishes Sangam as a global destination, boosting tourism and K-culture worldwide.

  • DATE : 2025-09-26 ~