<Project Seoul Apparel>

《Project Seoul Apparel》 seeks to improve the existing
manufacturing working conditions in Changsin-dong through an application
of sustainable operational methods on unit-factory. Industrial
production in Changsin-dong, the core of the Dongdaemun fashion
district, has declined in scale and quality. This project focuses on
human component of the garment industry and its urban organizational
potential. Consideration is given to a new industrial model of the
cluster that can function in  both a minimally intrusive context and as a
catalyst for change. Young designers and freelancers called gaekgong (temporary
workers) collaborate as users of the unit-factory, which  contributes
to their enhanced role within the community. The results of their
coordination process are saved within this project space. The two groups
and their design archive demonstrate the garment district’s enhanced
production capability.

Koo Young Han’s work Guide to Seoul Apparel is a map/guide
leading young designers on a path to understanding and developing
production techniques within the industrial ecosystem of the Changsin
area. Fashion designer Heeyoung Jung uses this guide to producing
garments; its repeated nature is described as the Changsin Wardrobes. Architects Jieun Lee and Seoyeon Cho applied their respective approaches, Prototypical Factory—the materialization of the newly proposed industrial system— and Facade Platform—the
conceptualization of a factory facade as a reflection of a
compressional urban environment. Luke Stevens and Marie Maisonneuve,
emerging fashion designers from UK launched works that emphasize the
potential of the garment district and its uniqueness as outsiders
looking in through the glass of Efficient Aesthetics. The
result was an aesthetic pleasure discovered in respect towards the
existing and newly achieved efficiency. Movie director Jongkwan Paik’s
video, Parallel Scenarios, traces the course of the project’s
development and speculates the various strata of Changsin’s relationship
network through framing and montage.

Isak Chung


Isak Chung is a director of a.co.lab and an assistant professor at Dongyang University. Chung has conducted public research projects and social architecture works including ‘The Master Plan of DMZ Peace Park’, ‘Artist Residence at Propaganda Village’, ‘Yeonpyeong Library’, ‘Hello Museum’ and ‘Dongducheon Community Rehabilitation Center’. He was co-curator of the urban art project ‘2015 Seoul Seoul Seoul’ and served as the associate curator of the Korean Pavilion for the 15th Venice Architecture Biennale in 2016. Chung is credited as an honorary professor of culture and art and was awarded the Excellence Prize of the Korea Public Design Award in 2015 by the Ministry of Culture, Sports & Tourism.

Stephanie Seungmin Kim


Stephanie Seungmin Kim is the director of Iskai Contemporary Art, a curatorial research centre specialising in large-scale, international exhibitions. She holds a BA from Sotheby’s Institute and MA in the History of Art from  UCL, University of London and is currently pursuing a PhD in Curating Contemporary Art at the Royal College of Art. Kim has directed more than eighty exhibitions in fifteen cities, including Liverpool Biennial City States (2010, 2012), UK–Korea Friendship Year Exhibitions (2013), UNESCO Paris HQ Exhibition (2014), Venice Biennale Parallel Exhibition and Singapore Open Media Festival (2015), Jikji Korea International Festival (2016) and many others. Her exhibition on climate change, Earth Alert, was covered by The Guardian and Soldier's Tale and Present from the Past were reported by BBC. She received the Minister of Culture, Sports and Tourism Award in 2009.

Koo Young Han


Koo Young Han is a urban researcher tries to combine big data and spatial data to analyse the complex city system. He continues to work with maps hosting MySpecialMap.net and SmallSeoulAtlas.com. Recently, he received PhD in urban planning. His research is about analysing and describing local fashion industry networks in Dongdaemun fashion cluster. Studied in Shared City Lab at GSES, SNU, and co-founder of Urban Hybrid.

Heeyoung Jung


Heeyoung Jung runs her own brand, BUMPY GEORGETTE, which designs scenes for each concept, then manufactures and sells components of the space. Jung engages in production activities regardless of the space, craft or design area. She has participated as a mentor for Craft Design Star-product Development Project at the Korea Crafts & Design Foundation (KCDF) since 2016 and DDP 2016 Design & Cultural Product Development Business selected company.

Jieun Lee


Jieun Lee(BSc, AA Dipl, ARB/RIBA) is an architect with experience in Korea and the UK. Lee is principal of SSWA and adjunct professor at Korea National University of Arts. Emphasizing qualities of 'attitude/principles/sensitivity', she has contributed to various public projects including House of YeeSang, Haedo Elderly Welfare Center, Gasan Community Center, Gumcheon Folly Park.

Seoyeon Cho


Seoyeon Cho graduated with a BSC from the Department of Architectural Engineering at Korea University and a MSC from the Swiss Federal Institute of Technology at Zürich, Switzerland. Since then, he works as an assistant professor in the Department of Architecture at Dankook University. He considers architecture that reflects the current time and space most rationally from the perspective of being a product of accumulated times and places.

Jongkwan Paik


Jongkwan Paik completed a BA in Psychology and MFA in Film. He continues to produce experimental films based on research with in-depth study of images. His film Cyclical Night (2016) received the Director’s Prize from Jeonju International Film Festival and the Jury Prize from Seoul Independent Film Festival. His documentary Unfold the Theater (2014) was screened at Seoul International Architecture Film Festival.